Hardy Signs 2024 brochure
My marketing manager asked me to write the Hardy Signs marketing strategy in December 2023 through market research and looking into how we can improve, the first objectives being for me to finish designing the new company brochure, mass printing it and send out to customers across the UK. Creating a digital and non-digital brochure to be posted to companies would maximise our reach and brand awareness.
I wanted to make the new brochure look modern and showcase the company’s products and services, as I knew that Hardy Signs created many high quality products but I did not think that we were properly showcasing this properly through our marketing. I communicated my ideas with the sales director and MD in weekly review meetings to guide the new brochure to ensure a successful final product.
I learnt some valuable lessons during the development of this project and obstacles that I overcame. I was stuck for a week or 2 with the project not really doing anywhere during the early / mid stages, trying to design multiple layouts to visualise how it would look before choosing which images were going to be used on each spread. Being stuck on this project proved itself to probably be the most challenging project that I have worked on in my career and I am proud of the final outcome, receiving positive feedback from colleagues and customers alike. I realised after this that we should have chosen the images right at the start, to ensure that we would hit the deadline and not waste any time. I will take this knowledge going forward with further projects to avoid wasted time, showing self development.
I continue to work closely with my manager, the company directors and the sales team to ensure further strategic project planning that results in increased turnover every year that we have been doing.
I am also making a mark on the Midlands business industry through attending exhibitions and networking events with copies of the newly designed brochure, developing B2B, public relations, communication and sales skills in the process, driving business growth opportunities.
